一窝食
CL: 一窝食 YIWOSHI
YEAR: 2021
一窝食，一个位于杭州的年轻宠物品牌，从宠物食品出发却不局限于此。以「起始于食，岂止于食」为品牌口号，致力于给宠物营造更健康更营养的生活品质。此次，Oneday Design 为一窝食旗下四款产品进行全新升级：无尘猫砂、冻干肉饼、胸脯肉干、猫粮狗粮。
在设计过程中，Oneday Design 更加明确产品视觉应“以人为本”，而非局限于“猫狗鱼虫”本身。把握当下年轻人的审美，以简约的线条和碰撞的颜色来创造更为年轻化的品牌视觉，从而给消费者差异化的品牌视觉冲击。
In the design process, Oneday Design made it clearer that product vision should be "people-oriented" rather than limited to "cats, dogs, fish and insects" itself. Grasp the aesthetics of the current young people, create a younger brand vision with simple lines and collision colors, so as to give consumers a differentiated brand visual impact.
在设计过程中，Oneday Design 更加明确产品视觉应“以人为本”，而非局限于“猫狗鱼虫”本身。把握当下年轻人的审美，以简约的线条和碰撞的颜色来创造更为年轻化的品牌视觉，从而给消费者差异化的品牌视觉冲击。
In the design process, Oneday Design made it clearer that product vision should be "people-oriented" rather than limited to "cats, dogs, fish and insects" itself. Grasp the aesthetics of the current young people, create a younger brand vision with simple lines and collision colors, so as to give consumers a differentiated brand visual impact.